pink foamposites The SKINNY on Newspaper Advertising
2) Classified advertising The effectiveness of classified ads varies by paper and by who wrote the ad and by what the ad is selling hyperdunks 2012 for sale. Many classified sections have turned into giant car dealer pages and huge homes for sale sections complete with four color pictures.
The small, private, "gotta sell my Bow-Flex" ads can be lost in a giant classified section hyperdunks 2012 for sale. Many shoppers and Nickle Savers have smaller, and cheaper, classified sections.
Some small business operators find success with a series of small classified ads hyperdunks 2012 for sale. Small blurps tend to build "top of mind awareness".
A cheap way to keep your name out there hyperdunks 2012 for sale. 3) Tabs and special sections Tabs, the cash cow for newspapers, are manufactured events designed to sell ads.
Progress Editon. Easter Shopping Special. Dollar Days. You name it, there is a tab every idea. Typically a tab is the regular paper page turned sideways (landscape) and folded in half. Tabs get ad-on advertising dollars from existing clients and offer one time only exposure to those who don't normally use the paper (i.e. the giant corporate ads in every Progress Edition). Most papers have so many tabs, they print an advertising calendar. Understand them for what they are, vehicles to get extra bucks from you. If you want to be in one, rearrange your budget, don't ad to it. 4) Inserts and stuffers Some Sunday papers weight 4 to 5 pounds each, mostly for the weight of stuffers and inserts. Usually reserved for national advertisers and big box stores. They print them and deliver them to the paper and pay a per piece fee to have them stuffed and delivered. For smaller businesses they become cost prohibitive. Better to stick with display ads. Sunday papers have the biggest circulation, and ad rates are more expensive. Regional and national papers can be expensive, too. Local papers and shoppers are less expensive, but nonetheless can be a major part of a small business ad budget. Newspaper advertising is sold by the column inch. Different categories of ads and section placement determine the rate and rates vary throughout the paper. Rates also vary with advertisers, depending on how many column inches they have agreed to buy in a one year period.
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